Gideon Bullock

Product design, brand development, design direction, UX and mobile.

MySoti.com is the first link in a chain of on-line, community based websites that allow the on-demand fabrication of customer-designed products.

4 months working in a start-up environment developing branding architecture and user experience for a socially-conscious entertainment and lifestyle video site backed by founders of Skype, lastminute.com and Microsoft. Worked with the Microsoft Accelerator project team to develope a platform which will feature a complete social network based media delivery environment whose clients include Disney and events such as the Brits. Co-developed brand strategy across all aspects of company output and worked with syndication partners such as Facebook, YouTube Bebo and MySpaceTV.

Worked on global online marketing initiatives. Developed complex directory listings and community applications, both for the web and the skype client. Worked on the re-architecture of the Skype website including interaction models, brand execution and design language, with much of the work based on analytics and user research, tied in with focused business requirements. Worked with some of the most talented and inspiring people one could wish to work with, good times.

1998 – 2004 BBC New Media. Design strategy, design direction. Helping with adoption of user centred design approaches within the BBC and mentored designers, developers and producers alike in this methodology developing a flexible, agile approach to designing user interaction across the BBC. Helped develop the bbc.co.uk’s global navigation, homepage and ‘top level’ architecture driven by my interest in creating appropriate and engaging emotional associations between user, product and company. Managed: both small and large design teams as design/creative lead and line-manager. Provided art direction to designers on short- and long-term projects. It was a lot of fun.

Back in the days of Web 1.0. Pioneering days exploring early methods for UE design. Designed websites for, among many others, MTV Europe and the Art Council.

Joined Webmedia in its first year, a new company, designing this new thing "web sites". A company described by some as the "seminal web agency of mid- 90s Internet-crazed London" (Mike Butcher). We had some big clients and for everyone of them it was their first foray in to the web world: Alliance & Leicester, Nationwide, Lloyds TSB, Lufthansa, and Bodyshop, among others.

European Concept Development for Interactive Multimedia. in European Concept Development for Interactive Multimedia.
Activities: Worked with producers from Endemol Holland and representatives from production companies europe wide to concept and explore ideas for participative television cross platform experiences.

BA (Hons) in Graphic Design (specialising in interaction design)

Foundation Course in Art & Design

A in Art, Technical Drawing, History

Personal Website, Company Website

• TechCrunch Europa 2009 Best Design • Webby Award for BBC Radio 1 website

A wide set of interests from music production to photography to film making to history, particularly Anglo Saxon .. and, of course, technology. Sometimes I mash them together. I've set up a now long running podcast for Shallow Shorts and helped out where I can with the Cannes in a Van project. I'm a regular DJ and helping hand at 99p records a charity club night over in East London. I also enjoy a round golf (depending on my game) and the odd spot of gardening.